I spent this last week refreshing my freelance portfolio website in case I died during my recent triathlon. That meant immersing myself in what I do for a living (copywriting & photography), past projects and where I want to take my business in the future.
Although an occasionally laborious process, I’d forgotten how much throwing yourself into something fuels a creative resurgence of ideas; in this case things to write about and new ways to improve my career.
It seems that by focusing on a problem domain (in this case ‘my website is out-of-date how can I improve it so it gains more exciting work for me’), I’ve instructed my brain to crack on with solving it. Even when I did other menial tasks (note the distinction between menial tasks and other projects demanding degrees of creativity), new ideas would ambush me – echoing everything I write about in the Mammalian creativity chapter of The Human Freelancer book.
Given that this is just a rough note I don’t have to wrap all this up into a meaningful conclusion, suffice to say I now have the challenge of harnessing this phenomenon into something reliable and usable for all my other side-projects. Because it’s all very well throwing yourself into something for a whole week, in reality we hop between different commitments from day to day. So surely it’s not practical to do one project to the exclusion of all others – especially when clients are paying for your time.
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