1. The brief never feels as menacing the third time you read it
The first time makes your head feel hot. The second you imagine being sued for negligence. But the third read is when you spot red herrings, how much you’ve exaggerated the scale and which bits are complete bullshit.
2. A lot of what’s spoken about is just bullshit to make people feel important
Long words, jargon and seemingly complicated requirements are all expressed to make people feel good about their domain. They aren’t really meant to scare and overwhelm you, rather to reassure the person speaking that they’ll get the respect and value for money they need (and of course deserve and get because you’re a decent human freelancer).
Instead, cut through unintentional bullshit with your insightful cheese-wire of experience and get to the root of what your client really wants fixed. Because I guarantee there won’t be a single sentence in the brief which says “we’re crap at writing/drawing/baking and we haven’t the first fucking clue where to begin.”
3. What you end up with will be vastly different to what the client thought they wanted
Let’s be honest, if human beings really knew what they wanted out of life then primitive hobbies like war and religion would be filed under the heinous category described in The Human Freelancer book‘s ‘How to handle an arsehole‘ chapter. So try not to waste time fretting over how to solve the problem when we don’t understand what the problem even is yet.
A menacing project is just like most of life’s worries – at the end of it you always wonder what the fuss was all about.
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Self-help business books perpetuate the myth that success is relentless growth and more of everything means progress. They preach about bookkeeping and market research: things you might need to do of course. But let’s face it they’re fucking boring.
The Human Freelancer book is your antidote: stuffed full of emotional support and insightful advice for vulnerable newbies to self-employment like you.Buy it now